What is Athleisure Wear?
Posted at 11:00 - 27th July - The Fitness Shak
In a nutshell it is fitness clothing you can wear all the time not just to the gym.
As the press love to do they have just taken two words Athletic + Leisure = Athlesiure.
This range of clothing is becoming the most popular style of the 21st century. There are various brands that have been closely linked to starting this trend.
Why are consumers increasingly interested in athleisure wear? Part of it is certainly connected to the rise of fitness-conscious consumers who look at athletics not only as a hobby but also as an all-around lifestyle. Another part of it is simply the desire for clothing to be comfortable, even when it's supposed to be functional, like formal wear in professional situations.
When I first started out with this line of clothing I had no idea how popular it would become.
Combining retro fitted vests, cut back vests, cowl neck hoodies it has become a different type of trend taken off like never before.
Athleisure has no longer become a trend but a lifestyle for many people and not just fitness fanatics.
It really is a style for most!